-Digg-ing for dummies, 101
Digg (dot) com for Dummies?
For the many people who've tried to use Digg (dot) com to promote their blog traffic, it doesn't take very long to realize that for most bloggers, Digg is a very ineffective tool. In fact, trying to make a Digg popular pretty much feels like pissing in the wind for most people.
What Digg is really about?
Okay, the first thing to understand and this was honestly hard to grasp for myself, is that people who use Digg often have vastly different objectives than many bloggers like myself. It's very easy and natural to assume that the majority of Digg users are simply trying to promote their own blog posts or websites. I myself quickly learned that more often than not, this is not the case.
Types of Digg users:
1. The blogger
--Like myself or many of you reading this post, we submit our blog posts to digg, then hope that some miracle occurs and our posts actually get dugg. If you're like me and writing on a blogspot domain, then the power diggers can see you coming from a mile away. In fact, there's a very good chance that by virtue of your domain alone, that you're post will simply get buried.
2. The spammer--
Yes, the spammer is somewhat like the blogger, but differs in that they are spamming diggs to product or affiliate sites. Affiliate diggs actually violate the Digg TOS. Spammers, to be certain, you're chances of getting your product page to the front page of digg is virtually impossible--unless you're hacking the system with scripts.
3. The noob--
Yes the noobs like us. The Digg noob simply creates a Digg account then maybe adds a digg button on their blog. We cheerfully submit our little posts to Digg and wait and see what happens which is invariably very little. Further, noobs don't try to acuire new friends, post shouts, or even check to see if they have any fans. Noobs are completely oblivious of the whole social aspect of digg.
4. The Digg idealist--
Yes, there are actually a vast number of people on Digg who have no selfish motives of promoting traffic to their own sites our blogs. They take their Digg powers very seriously. They vigilantly Digg stories that they find newsworthy and bury stories that they don't. The idealist is often very selective also in terms of the like-minded mutual friends that they acquire. They will send shouts out for relevant newsworthy items to Diggs on domains like CNN dot com or other credible news sites.
5. The Digg Shark--
Much like a card shark, the Digg Shark is someone who's figured out how the system actually works. Though the sole motive of the digg shark is simply to promote traffic to their own website or blog, they're actually cognizant of how Digg works. For example, digg sharks collect active users as mutual friends (more than 150) whom they spam shouts to. However, they conceal their real agendas but occassionally submitting relevant news articles and digging
ligitimate news stories from credible domains.
6. The Digg Power User--
The Digg power user is not much different than the Digg Shark, however, they have a completely different agenda. Unlike the Digg Shark, they are not simply using Digg to drive traffic to one of their own websites or blogs. Instead, the Digg Power user takes somewhat of a narcissitic pride in their ability to influence news traffic. Digg Power users have large mutual friend lists consisting of select other digg users who are on Digg around the clock and extremely active. You can spot a Digg Power user from a mile away--simply check their stats on the bottom right of the Digg profile. You will see tha they make 35+% of their submissions made popular. Further, all of the stories that they make popular are on various credible news domains.
How to make a story popular?
Let's first point out that there is a world of difference between making a story popular on Digg that's from your own blog or website, than there is to making a story popular on a high-traffic Digg-enabled site.
Top Ten list:
- If you're trying to make a story popular on a blogspot domain, then I wish you the world of luck. Though possible if you have 150 active mutual friends, it's very difficult as these submissions often get burried like crazy by other digg users.
- Mutual friends--yes we all need a little help from our friends. If you can acquire a large list of active mutual friends, then it makes the world of difference. To do this, you will need to frequently check your fans and accept them or simply become a fan of other active users and hope that they accept.
- Submit a story on a popular domain--be the first (Non-news). If you can submit a story on a ulta-high traffic, Digg-enabled website, then this will make your job very easy. The hardest part is often being the first to digg the article. After this, you can ride the site's wave of traffic and loyal supporters who digg it. Once you've actually made a story popular, it's much easier to acquire new mutual friends.
- Submit news story from Newspaper website or CNN etc. This is a very daunting task as stories are often in syndication which means that the same story appears on multiple domains. This makes your life particularly hard as it is often very difficult to be the first to submit a story. Worse yet, even if you are the first to submit the story on one domain, someone else can still submit the story on another domain. You's might get burried and there's dugg. i.e. you submit an article from the New York Post, while someone else submits the same story from the LA Times website.
- Send shouts--this is painfully obvious, but you really need as many active mutual friends as possible and you can't be afraid to sent the shout out if you want the story to take off.
- Comments--again painfully obvious, but frequently commenting on diggs helps you acquire friends and also helps to promote your digg.
- Digg your friends--again painfully obvious, but you have to actively digg your friends stories if you want them to do the same.
- Getting a story popular on your own website or blog. First make sure that you have a custom domain. Then, hopefully you have enough loyal readers as well as some help from your digg friends to get the job done.
- The bait and switch--this is painfully popular technique. How this works: you become a fan of a popular user. They see this and send you a shout asking you to digg all of their favorites. You naively do so thinking that they've already accepted your mutual friendship. When you try to send them a shout back, you learn that they don't accept your shouts and they didn't actually accept your friendship.
- Last, but not least--the bury. Yes, you can actually bury related stories to help your own story stand out. Some diggers are particularly viscious about burrying stories and maybe even send shouts out to bury stories they don't particularly like.

